Building Back Audiences

Four things you should NEVER say to a classical music audience, with Aubrey Bergauer

Four things you should NEVER say to a classical music audience, with Aubrey Bergauer

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Today, we talk about what conductors and musical leaders can do to connect with audiences and welcome new people into the concert hall. This is part two of our talk with Aubrey Bergauer about Building Back Audiences. Part one was about the state of the classical music industry and what changes institutions can make to …

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How to build Audience Diversity, with Jeri Lynne Johnson

How to Build Audience Diversity, with Jeri Lynne Johnson

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Building audience diversity is not about PR programs, Black History Month concerts, or playing diverse composers on a few programs. It’s about not reducing an entire population in our community to the color of their skin. Building audience diversity is about realizing that “diversity” is more nuanced. It’s about realizing that we connect by building …

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David Taylor 1 6 Simple ideas to engage audiences and bring them back (Instagram Post (Square))

6 Simple Tools to Engage and Build Classical Music Audiences, with David Taylor

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Today we talk with David Taylor all about how we can attract new audiences, engage with them, and get our old audiences coming back. That all has to do with the experiences that we provide all around our concerts: before, after, and during. Podcast Interview with David Taylor Learn more about David at David-Taylor.org Find David’s first book …

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Aubrey Bergauer - Why 90% of Classical Music Audiences Never Come Back

Why 90% of Classical Music Audiences never come back, with Aubrey Bergauer

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We are joined by THE Aubrey Bergauer to talk about why classical musicians and organizations must make big changes to survive in our new world. We talk about the trends in the classical music industry, why we must redefine who we think of as our audiences, how to program for audience building and retention, and …

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