“Quality, the quality of meeting specifications, is required but no longer sufficient.”Seth Godin, This is Marketing
To be a conductor, you have to be good. You must be able to conduct clearly, run efficient rehearsals, and get musicians from the beginning of a concert to the end of it.
But being a “good enough conductor” is no longer sufficient. There are armies of other “good enough conductors” that could step in and do the same job.
So how can you stand out?
- 1. be cheaper than other conductors (racing to the bottom of the barrel),
- 2. be more attractive than other conductors (with good marketing and headshots),
- or 3. be more “entertaining” than other conductors (by putting on a “performance”).
Or…you could have something to say about the music.
Enter every opportunity with a vision so clear and with enough confidence to be vulnerable. Once you have clarity and vulnerability, then you have a voice. Then you can connect. Then you have the opportunity to be excellent and to be seen.