PT17: “Don’t Yell into the Well,” with Emilio Guarino

Today we talk with Emilio Guarino about his book “Make It: A Guide for Recent Music Graduates,” as well as some of our biggest mistakes in advertising and thinking about our events. How can we create a shared experience and attract audiences that don’t know anything about our music? We share some ideas in this interview.

This week we discuss:

You can reach Emilio at his website,, or on instagram at @Emiliothink

Connect with us on Facebook,Twitter, and Instagram at @PodiumTimePod, and continue the conversation in our Facebook Group, the Podium Time Inner Circle. If you’d like to support the podcast monetarily and get bonus content, consider joining our Patreon community at