Four things you should NEVER say to a classical music audience, with Aubrey Bergauer

Today, we talk about what conductors and musical leaders can do to connect with audiences and welcome new people into the concert hall.

This is part two of our talk with Aubrey Bergauer about Building Back Audiences. Part one was about the state of the classical music industry and what changes institutions can make to help build audiences.

Podcast Interview with Aubrey Bergauer:

Learn more about Aubrey and her work on building back classical music audiences at

Video Interview with Aubrey Bergauer:

In this Episode:

Note: timecodes may be up to 2 minutes off depending on pre-roll audio.

  • 01:27 – How can conductors make our concerts more accessible to newcomers?
  • 10:30 – How conductors can engage with the community
  • 14:01 – Shortcomings of music education
  • 20:47 – Advice Aubrey wishes she’d received 10 years ago
  • 23:31 – Summary and next steps for listeners
  • 26:09 – Plugs
  • 26:27 – Aubrey’s Hidden Gem
  • 27:36 – Aubrey’s Billboard message to all musical leaders
  • 28:22 – Outro

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