This is a teaser (and practice run) for my upcoming Keynote for the Internation Music Education Summit on Thursday, June 15 at 9 a.m. EST. When you face difficulties in your career, it’s important to reconnect with your why, your impact, and your resilience to push forward and make a difference. Get your tickets at MusicEducationSummit.org and …
Preview: Keynote on Leadership, Impact, and Motivation for Musicians Read More »
Learn more about Chelsea Gallo at http://chelseagallo.com/ (note, as of 3/18/2023 Chelsea’s website may give a security warning on some browsers). What Classical Music can Learn from Baseball Creating Resonant and Transformative Classical Concerts Episode Links
Today, we talk about what conductors and musical leaders can do to connect with audiences and welcome new people into the concert hall. This is part two of our talk with Aubrey Bergauer about Building Back Audiences. Part one was about the state of the classical music industry and what changes institutions can make to …
Four things you should NEVER say to a classical music audience, with Aubrey Bergauer Read More »
In this episode, Conductors Jeremy Cuebas and Luke Lyons react to Tár, the award-winning 2022 film. Tár is the story of Lydia Tár, Music Director of the Berlin Phil, whose life starts to spiral out of control after a series of controversial revelations. In this PT Chat episode, Jeremy and Luke discuss the movie, their …
Classical Music Marketing has never been more important. And Ruth Hartt is an arts marketing genius! Join us in this episode to discuss how we can fix our concerts and our marketing to be more welcoming to the outsiders that we desperately need. Insider audiences are too small, and we don’t know how to attract …
How to fix your concerts and marketing, with Ruth Hartt Read More »
Building audience diversity is not about PR programs, Black History Month concerts, or playing diverse composers on a few programs. It’s about not reducing an entire population in our community to the color of their skin. Building audience diversity is about realizing that “diversity” is more nuanced. It’s about realizing that we connect by building …
How to Build Audience Diversity, with Jeri Lynne Johnson Read More »
Conductor Tiffany Chang has become a force to be reckoned with; a confident, vulnerable, and inspirational force to be reckoned with. In part 1 of our discussion with Tiffany, we talk about leadership as the idea of taking care of those within our care, and how we can support and empower the musicians that make …
3 Steps to be a Better Leader, with Tiffany Chang Read More »
Today we talk with David Taylor all about how we can attract new audiences, engage with them, and get our old audiences coming back. That all has to do with the experiences that we provide all around our concerts: before, after, and during. Podcast Interview with David Taylor Learn more about David at David-Taylor.org Find David’s first book …
6 Simple Tools to Engage and Build Classical Music Audiences, with David Taylor Read More »
We are joined by THE Aubrey Bergauer to talk about why classical musicians and organizations must make big changes to survive in our new world. We talk about the trends in the classical music industry, why we must redefine who we think of as our audiences, how to program for audience building and retention, and …
Why 90% of Classical Music Audiences never come back, with Aubrey Bergauer Read More »
“Quality, the quality of meeting specifications, is required but no longer sufficient.” Seth Godin, This is Marketing To be a conductor, you have to be good. You must be able to conduct clearly, run efficient rehearsals, and get musicians from the beginning of a concert to the end of it. But being a “good enough …
