Today we talk with David Taylor all about how we can attract new audiences, engage with them, and get our old audiences coming back. That all has to do with the experiences that we provide all around our concerts: before, after, and during.
Podcast Interview with David Taylor
Learn more about David at David-Taylor.org
Find David’s first book The Future of Classical Music, Part 1 at David-Taylor.org/books
Video Interview with David Taylor
6 Simple Tools to Engage and Build Classical Music Audiences
- Improve the secondary aspects of our concerts, such as food and drink, program notes, pre-concert lectures, etc.
- Add and improve the tertiary aspects of our concerts, such as digital communications, educational content, experiences before and after the concert.
- Give people hands-on, engaging experiences that help them appreciate the concert more, such as an instrument petting zoo, meeting the musicians on stage, or hosting a QnA where they can be a part of the discussion.
- Think of the value that we provide for people’s time, not per dollar. How much can we provide in the 3-4 hours that people spend at the concert?
- Be a place where people build community. Encourage discussion between audience members, with musicians, and from the stage.
- Empower our musicians to be ambassadors for our art and let people meet them. When people know the musicians on stage they are more engaged and invested in coming to the symphony. Audiences don’t come to us for the music, they come for the musicians and the experience that they have.
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